Channel Experience & Strategy Lead (Web/SEO) Digital Excellence (DEx), Global Product Strategy

Channel Experience & Strategy Lead (Web / SEO) Digital Excellence (DEx), Global Product Strategy

The Channel Experience & Strategy Lead will act as a Subject Matter Expert on strategic digital channel engagement in Web / SEO, and will serve as a member of the Channel Excellence & Innovation Chapter that is part of the Digital Excellence (DEx) team within Global Product Strategy.

The Digital Excellence team is responsible for enabling and enhancing Roche’s customer-centered digital strategy for launch excellence and engagement with customers by unlocking the value of digital through data & customer insights.

  • The DEx team will serve as an agile expertise hub within Roche to amplify ideas and outputs that address enterprise-wide topics such as digital customer experience strategy;
  • digital marketing channels & techniques; digital content strategy, digital solution development & management; marketing automation;
  • personalization; digital marketing technology tools and platforms; and digital collaboration / community platforms. The team will also play a major role in elevating digital knowledge / skills and building a community across global functions, within prioritized affiliates and to guide the wider Enterprise.

    Within the DEx team, the Channel Excellence & Innovation Chapter will provide subject matter expertise to advise on digital launch strategy and other enterprise initiatives.

    The Channel Excellence & Innovation Chapter will provide insights and strategic guidance to inform the development of the individual channel strategies (including channel integrations) and broader, customer-oriented, innovative solutions to promote digital marketing excellence (which will be developed with and disseminated via the Digital Customer Engagement Network (DCEN)).

    The chapter will ensure that the One Voice Across Roche is incorporated into all digital activities across the enterprise, whilst driving channel development and expertise competencies.

    Additionally, the Chapter will build out customer touchpoints with innovative approaches to increase Roche’s competitive advantage in the market.

    The Channel Experience & Strategy Lead will draw on their expertise for channel application to advise on industry best practice, drive channel adoption, and lead innovation across Roche.

    Working closely with the Digital Customer Engagement Network (DCEN) Effective Channels capability and the Advanced Analytics and Business Insights, this role will measure channel performance and set global standards for their respective channel, including strategy, operating model for engagement, and global KPIs.

    Additionally, this role will work closely with the Omnichannel & Innovation Leads, Operations team and Analytics leads to identify innovations within their channel, including future add-on engagement services, and will work closely on the integration of new technology platforms to the channel strategy.

    Responsibilities :

    Serve as SME on Digital Strategy channel (Web / SEO), drawing on subject matter expertise for channel application, advising on industry best practice, driving channel adoption and leading innovation

    Work closely with the Digital Customer Engagement Network (DCEN) Effective Channels capability and the Advanced Analytics and Business Insights to measure channel performance

    Collaborate closely with Omnichannel & Innovation Leads, Operations team and Analytics leads to identify innovations within their channel, including future add-on engagement services

    Set global standards for respective channel, including strategy, operating model for engagement, and global KPIs

    Provide subject matter expertise on digital channel to drive business adoption of new technology solutions

    Ensure high-impact communication through active facilitation and listening to drive toward organizational alignment among cross-functional teams

    Ensure an environment that supports creativity and innovation

    Stay abreast of market evolutions and dynamics regarding Roche’s position in industry and key customer channels, as well as market evolutions and dynamics impacting the digital community

    Who You Are?

    isionary : You encourage to strongly link digital transformation and innovation to customer engagement and impact.

    A rchitect : You foster people, structures and processes so that innovation can happen to deliver exponential digital customer engagement experience and value.

    C atalyst : You are entrepreneurial, can mobilize and act (have a start-up mentality) to build new engagement approaches, tools, and external resources for evaluation and piloting within Roche.

    C oach : You encourage experimenting and provide a forward-looking atmosphere. You mentor and educate teams on new potential approaches.

    VACC leadership here

    Key Qualifications and Experience Required :

    We seek an accomplished leader, with demonstrated success in leading teams and guiding the development and implementation of customer and channel-oriented innovative solutions.

    Specifically, they will possess the following :

    6 - 8 years of digital marketing experience in one or more of the following relevant engagement channels : Web&Search / Mobile / Media (Social, Paid Display) / 3rd Party Communities / Congress & Events

    Deep understanding of key issues for digital customer and channel experience

    Bachelor’s degree in a business or quantitative afield, advanced degrees preferred

    Strong leadership skills, including superior planning, processing, and influencing skills

    Excellent interpersonal skills to drive alignment yW / Naamong cross-functional and global teams

    Demonstrated leadership skills within a matrixed environment, with the ability to influence senior level stakeholders, drive alignment cross-functionally and drive organisational change

    Takes initiative and suggests ways to move forward

    Able to understand complex business process and influence business change

    Is customer-centric and able to apply this approach to everything they do

    Acts from a whole system, enterprise perspective and understands the big picture

    Impeccable ethics and integrity

    Ability to work flexible hours to accommodate international team engagement

    Periodic business travel expected as needed (0 25%)

    If you have questions then please check our FAQs and videos on careers.roche.ch / faq

    This employer is a corporate member of myGwork, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.

    Schon seit 18.07.2021

    Geschlossen 26.10.2021

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